About WWF

The World Wildlife Fund is a charity that is based on conservation of nature. This charity was founded on April 29th, 1961, in Morges, Switzerland. The official website says that the fund was started by a groups of "passionate and committed individuals who sought to secure the funding necessary to protect places and species that were threatened by human developement." The funds vision is to "build a future in which people live in harmony with nature". On the official World Wildlife Fund website, they have specific values listed. These values include: Courage, Integrity, Respect, and Collaboration. This Charity is also heavily based on ethics. The charities logo is a panda, as seen below.